Welcome to part 3 of my new “How to” series about adding fresh content to your website. So far we’ve covered starting your blog and how you should post. Now comes the big question: what should you be writing about? Obviously, without interesting content no one will be wanting to read your blog, so the most important thing for you is finding thought-provoking or entertaining topics about which to write. Writing a professional blog is different from a personal one, because you can’t just post about whatever random things pop into your head. For some ideas and inspiration for your blog, read on…

Hopefully you’ve read the first part of this How to series that I posted on Monday. I was talking about how to keep your site interesting and get people to keep coming back. In the second part of this series, I want to touch on the act of posting to your blog. How often should you post? How long should your posts be? The mechanics of blogging can soon overwhelm you if you don’t have a plan in place. So to help you with your plan, read on…

I recently wrote a number of articles for a client about ways to keep your website interesting and getting people to come back to your website. I got some great feedback about these articles so I thought I would start a series of “how to” posts and hopefully give you some good ideas for your own websites. Part 1 of this series is about adding new content to your website, and why blogging is the easiest way for you to do this…

One of the things about being self-employed, especially in the field of publishing where there are lots of other freelancers from whom I need to distinguish myself, is that I need to build an online presence. This is, admittedly, not one of my favourite aspects of the job. A lot of people I know are in similar situations, and have a hard time talking themselves up or selling themselves, either online or in person. I would argue that, in this Internet age, there are many more resources available for you to promote yourself and your business; on the other hand, it is much more difficult to stand out in the sea of competitors. I thought I would put together a few resources and tips to help you start to improve your online presence.

As I was getting ready to write my blog post today, I do what I often do: procrastinate. I spent some time surfing the Internet, checking out some sites that I regularly read in the hope of maybe finding some inspiration or something interesting to kill some time. Well, I definitely found something interesting: the Google Books settlement that was proposed in 2008 has been rejected. Some of you may have heard about the settlement before, and some of you may have no idea what I’m talking about. But this is a huge news story in the publishing industry, and rightfully so. Since I am in the publishing industry (albeit on the sidelines now that I am a freelancer), I am hugely interested in how this story is going to play out, so I thought I would bring it to your attention today.