Welcome to part 3 of my new “How to” series about adding fresh content to your website. So far we’ve covered starting your blog and how you should post. Now comes the big question: what should you be writing about? Obviously, without interesting content no one will be wanting to read your blog, so the most important thing for you is finding thought-provoking or entertaining topics about which to write. Writing a professional blog is different from a personal one, because you can’t just post about whatever random things pop into your head. For some ideas and inspiration for your blog, read on…

So what should you be writing about? Even experienced bloggers run into writers’ block sometimes, and it can be difficult to come up with new ideas on a regular basis. Here are some suggestions to get you started:

• What’s new? Discuss new developments or products from your company. Try to make these posts a little more personal than a press release. Share a bit about why your company is moving in a certain direction or the inspiration for a new product.
• Respond to news stories from within your industry. If people are on your website, they have an interest in what you are doing, and as such may be interested in other aspects of your business. If you read trade publications, pick a recent story, summarize it and add your comments.
• Ask questions. Try to generate discussion, or look for feedback on a promotion you’re running or a new product. If you ask questions that invite lots of answers, you can get your readers to link back to your blog post on other sites they frequent, which means more exposure for you.
• Find out about other businesses that relate to yours, and see if they blog as well. Commenting on other blogs is a great way to get your name out there and get people interested in your blog, so you need to spend some time reading as well as writing.

The more content you add to your blog, the more likely people will keep visiting your site. Keep your blog professional and interesting, and be sure to link your blog to the rest of your Web presence. You can add your blog posts to your business Facebook page, link to Twitter, and add it to your email newsletters. A blog can be a great way to spark people’s interest in your company.